5 Emerging Trends in Web Development

The Future of Web Development:
5 Emerging Technologies and Trends

With the advent of AI (Artificial Intelligence), VR (Virtual Reality), and a lot more in the past few years, a lot has changed in the industry of web design and development. We’ve been approaching web design and development in a manner very distinct from what it used to be. As we progress further into the 21st century, we can anticipate even more noteworthy changes, and in this blog we’re going to discuss just that.

However, this blog won’t be just another guide delving into AI and VR; it extends beyond that. Let’s take a look.

5. Motion UI

One of the emerging trends making its way exponentially would be Motion UI. As the name suggests itself, it helps in adding animations and transitions to your website that increases its appeal and apparently engages the users. 

It comes with a host of utilities such as creating visual storytelling, brandings and aesthetics, user interface feedback, and the list goes on. 

Here’s a glimpse of how it works:

4. Better Micro-interactions 

You may be wondering already that micro-interactions have been there for a very long time. But now, it will be undergoing a creative transformation. 

What is  micro-interaction? To put it in a simpler way, it’s visual feedback, which supports the users when they are interacting with the website. It could be transitions like page loading, interactions with various features of a website, and a lot more. 

But how does it contribute to a great web design? Here’s how:

• It humanizes the user-experience, which makes interactions with website more fun
• Micro-interactions eliminate the complexities by simplifying tasks in customers journey. 
• Avoid user errors and frustration to lower churn rates

And so much more. 

Here’s one example of one intuitive yet fun micro-interaction.

3. Kinetic Typography

Now this may seem something very usual at first, but typography has been evolving year by year. It has evolved beyond mere communication to become a personality on the screen. Typography is not just a way of conveying a message; it has now become an active design element that enriches the overall beauty and charm of a website.

This year in 2024, we can expect more kinetic typography in different types of typographies in web design. For example – blend of classic and modern fonts, squeezing and stretching words that may seem fun and playful, and a lot more. 

2. Hover Effects

Hover effects will play a great role in 2024 for various reasons. Although it has been staple for a very long time now. They are simply mouseover effects that change when users hover their mouse. Hover effects offer limitless possibilities. 

For instance, hovering over a specific word can trigger a color change, hovering on a button might induce a bouncing motion, and even hovering on a menu item could transform the entire website theme.

1. AI-Powered Personalization

One of the keys to engage users is including personalization within the web design. In fact, according to Statista, personalization is being used by about 56% of the companies. And with the advent of AI in recent years, expect to see AI-power personalization web designs.

This might involve incorporating animations that adjust that will be based on the user’s device, browsing history, etc. For example, an AI-powered design may be streamlining the A/B testing process by automatically analyzing user responses and adjusting elements on the website for better performance.